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7 Ways to Dominate Your Media Competitor Through Content Marketing
You can be the leading "media company" in your industry. Make the choice, and bolster your content marketing efforts with these 7 moves that will give you the advantage over your media competitors.See...
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4 Content Curation Tips You Can Take from Brand Success Stories
Marketers still struggle to visualize and understand best practices for the technique of curation. Here are 4 content curation tips you can take from brand success stories.Nuno Rebelo's insight:Good...
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What in the Heck Is Co-Marketing?
Learn what co-marketing is, and how you can get started with your own co-marketing partnerships. (What in the Heck Is Co-Marketing?See it on Scoop.it, via Global Marketing Please
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5 Behavioral Economics Principles Marketers Can't Afford to Ignore - Forbes
This is a contributed article by my colleague, Mukul Patki.Nuno Rebelo's insight:Behaviours are everything for the marketers.See it on Scoop.it, via Global Marketing Please
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Amplify New Business with Fresh Email Marketing | Social Media Today
Email marketing can be highly effective in increasing lead generation and attracting new business, and content marketing can also greatly boost lead generation.See it on Scoop.it, via Global Marketing...
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Does Anyone Really Believe Advertising Any More? [INFOGRAPHIC]
Lab42's study reveals that 76% of its respondents think advertisements contain exaggerated claims. How is advertising's credibility? Here's an infographic.See it on Scoop.it, via Global Marketing Please
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5 Marketing Metrics Where Close Enough Counts | Social Media Today
Marketing analytics are not engineering specifications. When designing a building, an error of one inch at the foundation can cause a three foot variance at the top.See it on Scoop.it, via Global...
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How to Leverage Price Premium by Building Brand Equity
People are willing to pay more for higher-priced brands over others. The brand – not the product – determines how much people should pay for it.See it on Scoop.it, via Global Marketing Please
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CMOs, Build A Relationship With Your CFOs
Nuno Rebelo's insight:A good relationship between a CFO and a CFO is crucial.See it on Scoop.it, via Global Marketing Please
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Don't Only Measure Your Brand Success With Direct ROI Indicators | Social...
Unilever marketers that they are "questioning the logic of shifting big budgets to social media, when the equivalent spent on in-store promotions can deliver an ROI up to 50% higher." They miss the...
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Managing Marketing Content Across the Customer Lifecycle
Customer Relationships - Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer's buying process, can be a ...See...
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Five Common Errors in Marketing-Performance Evaluation and Measurement
Metrics & ROI - Although the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of...
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Charity: The Fatal Flaw Of Cause Marketing Partnerships
Cause marketing is a win-win partnership between a company and a cause. Yet all too often companies, in an attempt to appear altruistic, use the “C” word when describing these efforts. The word that...
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3 Ways To Rally Your Marketing Team Around Big Data
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Small Business Marketing: Top Tools for Finding and Keeping Customers
Marketing Strategy - Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more...
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4 Tips for Healthy Rebranding
Most people don't like change and this is especially true when we talk about beloved brands. However there are times a brand needs to change its look and social media can help guide that process and...
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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey
There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.See it on...
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What if Superheroes Were Sponsored by Brands? [PICS]
Artist Roberto Vergati Santos has had quite the startling idea — what if brands got their hands on the superheroes of the world? What if, instead of representing the Justice Lea...See it on Scoop.it,...
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Keep It Simple: Lessons From 50 Brands On 'The Edge'
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